Our impressions of the world are full of descriptions and words – and they are colorful. There is always color in a room, and the shades and brightness are determined by light. Furthermore, colors transport essential content on a psycho-perceptive level. Thus we have colors of sound and taste, color temperatures and even color smells.

If today’s planning contains little in the way of color, then this is possibly a sign of the reduction to what is provable and predictable. Because predictable design automatically steers well clear of anything that is unpredictable, mystical, emotional and rich in perception.

At Kaldewei this means: modern design with a timeless, elegant colorfulness.