Photographer Bryan Adams
Music legend Bryan Adams sets Washbasin Collection 2021 in scene for KALDEWEI. In doing so, he emotionally signals connectedness and an awareness of hygiene in these chequered times.
Bryan Adams is not only a world-famous musician but also an award-winning photographer with a special feel for nuance. Applying a keen eye for detail, he focused his gaze on our steel enamel washbasin bowls in a very special way. An intensive collaboration was born between Bryan Adams and KALDEWEI with the motto #NaturalUnion. An emotion-charged image concept with a highly topical message is at the heart of this partnership.
The working title ‘Natural Union' appears to contradict the order of the day – keep a distance.
However, if we take our responsibility to the environment and to others seriously, we are all the more firmly connected.
Behind the Scenes with Bryan Adams: #NaturalUnion
Six people of various ages, genders and nationalities came together at a Berlin photo studio at the end of August to create Bryan Adams’ powerful pictures. The result was a sensual depiction of touching hands, bathed in running water that flowed into steel enamel washbasin bowls. The images offer a fresh take on being together in these chequered times.
In our photo gallery and our exclusive Making Of movie we reveal just how these highly expressive pictures by Bryan Adams and all the details around them were created. Naturally Bryan Adams’ unique and emotional subjects are also displayed here.