Ahlen, January 2017. – At the ISH in Frankfurt from 14 to 18 March KALDEWEI will once again uphold its status as the industry pacesetter. The show’s focus will be on “Iconic Solutions” and at its 750 m² stand KALDEWEI will present intelligent and integrated bathroom solutions that set new standards in terms of design and technology and are consistently geared to the specific needs of customers. Digitalisation will be another key area for KALDEWEI in 2017. With the help of digital tools and based on the idea of “easy, fast, intuitive”, the premium manufacturer will be supporting and networking its professional partners even better than before. In addition, right on time for the ISH KALDEWEI will be launching a partnership with another illustrious designer.
In 2017 KALDEWEI will present groundbreaking shower solutions that reinforce its reputation as the go-to expert for floor-level shower surfaces. At the ISH, for instance, the premium manufacturer will present a unique shower concept that skilfully combines the advantages of a seamless enamelled shower surface with the distinctive qualities of a tiled shower. Working closely with professional fitters, KALDEWEI has also put its reliable installation systems to the test and enhanced them. Thanks to the new installation and sealing systems installation is now even easier, faster and safer.
Washbasins: continuation of successful product launch
The premium manufacturer is consistently augmenting its latest product segment – washbasins made of KALDEWEI steel enamel – with numerous new designs and versions, thus offering a suitable solution for every room layout. In doing so KALDEWEI is also striking out on new technological paths while presenting a design language characterised by an exceptionally filigree aesthetic.
Another designer partnership for KALDEWEI
Long-term collaboration with illustrious design firms such as Sottsass Associati or, as currently, with the designers Arik Levy and Anke Salomon, is an integral part of KALDEWEI’s identity. In 2017 KALDEWEI will be presenting two fascinating design studies by a further well-known designer.
Bathtubs: new innovative features
KALDEWEI also has several innovations in store in its bathtub segment. The premium manufacturer will, for example, present a bathtub with a centrally-positioned waste outlet and extra-wide lip. KALDEWEI will moreover introduce a new two-person bathtub and a new Meisterstück – both of which offer excellent value for money.
New colour highlights for the bathroom
KALDEWEI will be delivering even more scope for design and individuality with its new, broader spectrum of colour: from 2017 all KALDEWEI washbasins are now available in the matt colours of the Coordinated Colours Collection. In addition selected bathtubs are available in four new colours.
ISH trade fair stand: designed around “The Cloud”
This year the design of the KALDEWEI trade fair stand revolves around “networking” and underlines the premium manufacturer’s positioning as a global partner for high-end bathroom solutions made of KALDEWEI steel enamel. The stand design is defined by “The Cloud” which visitors will be able to experience at digital, visual and acoustic level whereby “The Cloud” stands not only for networking but also for digital tools and intelligent solutions – for “Iconic Solutions” – that are developed consistently and with the interests of customers in mind.
Visitors are warmly invited to the KALDEWEI stand D79 in Hall 3.1.
Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.