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“Enveloped in sustainable luxury” – Bryan Adams photographs the third campaign for KALDEWEI and completes the trilogy of bathroom productions

KALDEWEI, Ahlen, November 2023 – KALDEWEI is proud to announce the continued collaboration with Bryan Adams. The Canadian rock musician and internationally acclaimed photographer thoughtfully staged the MEISTERSTÜCK OYO DUO during the shoot in Berlin. Following the previous two KALDEWEI campaigns 2020 and 2021 for the Ming and Miena washbowls and the Superplan Zero shower surface, this time the models are shown enjoying the silence of private moments.

The concept behind the shoot was that the newly launched free-standing MEISTERSTÜCK OYO DUO bathtub take centre stage. As this is the role usually played by a free-standing bathtub: The centrepiece of a room. The models’ bodies are enveloped within the protective walls of the bathtub, providing refuge from a hectic day. In the images for the Superplan Zero campaign, Bryan Adams focussed on the legs of the ballet dancers, showing not only the style and elegance of the product but the security provided by the non-slip surface. For the Ming and Miena washbowls, it was hands gently touching each other, epitomising cleansing rituals such as the simplicity of washing your hands before a meal with friends and family.

The new campaign claim “Enveloped in sustainable luxury”

In the latest images, the bodies of the key characters are photographed in the MEISTERSTÜCK OYO DUO premium bathtub. Each one is clearly visible, however, their faces remain hidden from the camera. This remoteness leaves room for the imagination. Bryan Adams shot the images from a distanced perspective so that the free-floating egg-shaped design of the bathtub is fully visible, but not the entire body of the model. The images seek to give the impression that the bare arms and back merge with the bathtub in a luxurious and at the same time intimate spa moment. The claim of the campaign “Enveloped in sustainable luxury” refers to the perfect me-time, but also, with the new motifs of the OYO DUO, to the completion of the KALDEWEI trilogy of washing, showering and bathing.

Unique, award-winning, sustainable

MEISTERSTÜCK OYO DUO – designed by designer Stefan Diez – combines organic design with uncompromisingly durable materials. The double-walled free-standing bathtub, inspired by Japanese porcelain design, consists of 100 percent recyclable and therefore sustainable steel enamel. Thanks to the perfectly developed technical craftsmanship of the KALDEWEI factory at the production site in the heart of Westphalia, the engineers, in harmony with the designer, have succeeded in creating this powerful and at the same time delicately floating masterpiece made of glazed titanium steel. The circular and sustainable concept of the bathtub also convinced the jury of experts from the German Design Council. KALDEWEI received the German Design Award 2023 in the “Excellent Product Design” category for the MEISTERSTÜCK OYO DUO, and the MEISTERSTÜCK Made in Germany was also successful at the iF Design and Red Dot Awards. iF International Forum Design GmbH, the world’s oldest independent design institution, put it in a nutshell in its assessment of the Oyo Duo: “There is no comparable product made from this material.”

Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.

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