Digital user experience: new Kaldewei website sets standards

Ahlen, October 2016. – The new website of premium manufacturer Kaldewei went live in September. What has been created is a web presence that is unique in the industry and has highly persuasive features such as easy and intuitive user navigation, an intelligent search function, and many useful service tools such as a product configurator or a search that helps the user to locate a professional. At the same time, the design has been aligned with the company’s sophisticated brand image. The new Kaldewei website was largely designed in line with the wishes of trade partners and customers who expressed their requirements and expectations of a new website in a systematic survey.

Overview of the main changes to the www.kaldewei.us website:

  1. Responsive web design
    The website can be comfortably navigated on any end device, be it computer, tablet or smartphone, and it displays perfectly on every type of screen.
  2. Intuitive navigation
    Users get where they want quickly and easily with just two clicks.
  3. Modern search function
    Searches on the Kaldewei website work in the same way as conventional search engines: words, synonyms and spelling mistakes are recognised, and suitable alternatives suggested – so users get the information they want quickly and effortlessly.
  4. Simple product configuration
    Using a handy filter function, users can find and assemble the products they want without difficulty. At the same time, they can choose matching accessories – a true customer benefit that speeds up the purchase decision.
  5. Showroom and fitter search
    The integrated showroom and fitter search helps customers to quickly locate trade partners close to them. In this way Kaldewei turns leads into customers.
  6. Media Centre with handy “shopping basket”
    Images, assembly videos or datasheets don’t need to be downloaded individually but can be placed together in a shopping basket and then downloaded in one easy step.

Source: Franz Kaldewei GmbH & Co. KG. Copy requested.

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